68. The 4 Reasons You're a Magnet for Discount-Seeking Brides

Today, let's get real about something most of us in the bridal beauty business have encountered – brides who are on the lookout for discounts. Trust me, you're not alone; I've walked that path myself.

Now, you might be wondering, what's the deal with these 'budget-conscious' brides? Well, it's important to note, it's not their fault. The root of the issue often lies in how we present our business.

Today, we'll delve into four crucial factors:

1. Lack of Specialization: When you don't clearly specialize in bridal services, it's natural for clients to think, "Why not ask for a discount?"

2. Failure to Position as an Expert: If your branding and online presence don't scream 'Bridal Boss,' potential clients might question your expertise and price accordingly.

3. Unsolid Brand: Your brand isn't just about visuals; it's about how you make people feel. A scattered brand can lead to clients assuming they can negotiate.

4. Lack of a Professional Website: In the digital age, your website is often the first impression. A subpar one can give the impression of low professionalism, leading to discount requests.

I get it, it's a tough situation. Feeling undervalued, struggling with pricing, and wondering what's missing. But here's the kicker – it's not just about your makeup skills; it's about your business savvy too. And that's where I come in. My mission? To help you bridge that gap.

Have questions or insights to share? Feel free to drop them below. Let's have a conversation.

In a nutshell, this is why some brides seek discounts, but guess what? There's a way to turn the tables. Thanks for tuning in!

Comment below on what topics to cover in upcoming episodes, and I'll be sure to share my take on it.

I help biz owners, coaches, and agency owners to build and scale their online businesses

From understanding their needs to creating tailored solutions, I'll share tips and strategies that you can use right away.

You’ll get advice on personalizing your outreach, developing an effective follow-up strategy, and understanding what it takes to convert the lead to a paying client

I will also cover the importance of showing up for yourself and how to watch what you say to yourself that will give you the biggest impact on you and your business

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Thank you so much for listening and I'll talk to you soon!